Authors and Architecture:
haciendastyle.com and mexicanstyle.com
Alarcon designed beautiful, informative websites for the award-winning authors and antique dealers Joe Carr and Karen Witynski Carr, who have been at the forefront of the Mexican design movement for more than a quarter century. We built a content management system and created image-rich websites to complement their eight books on Mexican architecture and interior design inspired by these Old World estates. Our challenge was to provide ample space for their expansive photography while showcasing a multitude of Hacienda-inspired furnishings and accessories. (The Carrs have even paired with Pittsburgh Paints to offer a new palette duplicating eighteen traditional hacienda colors.) “I have a deep understanding of the culture and architecture of historic Mexico,” says agency founder Marco Alarcon. “We wanted to make the site user friendly while maintaining the beauty of the photography and displaying their inventory to full effect.” To peruse the region’s handcrafted traditional arts, vibrant textiles, cool tiled floors, massive antique doors, and forged ironwork, haciendastyle.com and mexicanstyle.com are hard to surpass.