Church’s Chicken: Juicy, crunchy fried chicken is what the Church’s Chicken chain offers its customers around the globe. It all started in San Antonio, when George W. Church, Sr., a retired incubator salesman with more than twenty years in the poultry industry, had the idea of offering freshly cooked, home-style chicken for a modest price. This was in the 1950s, when only hot dogs and ice cream were considered “fast foods.” The restaurant quickly spread across America, and international expansion began in 1979; there are now 1650 locations in 22 countries. Church’s also serves down-home sides such as fried okra, coleslaw, mashed potatoes, corn on the cob and honey butter biscuits.
Alarcon Design has worked with Church’s since 2006, and we understand all about the taste, the crunch, and the value– qualities that have kept the restaurant chain thriving. We’ve helped the chain meet changing consumer needs for dietary information: Alarcon redesigned the restaurants’ menus to follow standards set by each state concerning nutritional and caloric information, developed menu boards with caloric information, and nutritional guide brochures and take-away menus. We’ve seen special web projects through from inception to launch. We’ve completed systemwide projects on drink and side dish displays using danglers, translating them for the countries in which they were used. We’ve created POPs, window clings, bag stuffers, tray liners. And we’ve designed Web banner ads on the chain’s site for their corporate partners. “We’re intimately familiar with Church’s identity,” says agency founder Marco Alarcon. “For us, as a smaller agency, to be a trusted part of the creative team for a brand as large as Church’s proves that you don’t have to hire only large agencies to do good, solid, creative work, both on and off-line.”